Potential Sponsors

Find the right fit for your brand.

With over 30 owned and operated events year round, we can help you reach virtually any business goal by leveraging the passion and buying power of college football. We don’t believe in boilerplate packages. We believe in providing value to our partners. Whether it’s Sampling, National Television Exposure, or Client Hospitality you’re looking for, we’ll take the time to work with you to customize a package that is certain to meet your needs.

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Signage and Logo Recognition

Whether your company’s logo is placed on sideline or end zone signage, you’re sure to get maximum exposure in the sold out Mercedes-Benz Stadium and possibly on National Television. Ask us about our Bowl Week and More than a Game event signage. We have over 30 events that have high-value branding opportunities for your company.

In-game Advertising and Promotion

Let our experienced marketing staff work with your team to create an impactful in-seat promotion or unique Halo Board spot that is certain to catch the fans attention. Take advantage of Mercedes-Benz Stadium’s state-of-the-art video boards and ribbon boards to deliver your company’s key messaging. 

Event Marketing

With over 30 owned and operated events, we have plenty of opportunities for you to align your brand with. Be a part of our signature event, HomeDepot Tailgate Town, and get direct access to over 35,000 team and local fans. This is the perfect place for sponsor activation. We also have several Bowl Week luncheons and events that provide partners with an opportunity to reach team fans in an intimate relaxed setting.

Direct Marketing

It’s all about the numbers. With an average attendance of 71,886 over the last 10 years, we have a loyal following of college football fans from around the South. Let us help you deliver key messaging to them. These are dedicated and passionate fans that are spending money to follow their teams.

Multi-medium Advertising: Web, Mobile, Print, Radio, Television

Whether its print, web, mobile, or radio/television you’re interested in using, we have several advertising opportunities for you to deliver your message. Use our FanGuide and Official Game Day Program to promote your company. Over 60,000 of these will be distributed to team fans. The Chick-fil-A Bowl Web Site saw over 340,000+ page views in 2010. If its radio or television you want, let us work with one of our several media partners to help leverage your Chick-fil-A Bowl sponsorship.

Client Entertainment and Hospitality

When you have 13 consecutive sellouts and 2 attendance records, tickets and VIP access are at a premium. Entertain your special clients by giving them the VIP Chick-fil-A Bowl experience. Whether you want to sit in a suite, or check out the sights from the Club Level, we can customize a hospitality package for you that is sure to impress your guests. Ask us what other companies are doing to impress their best customers.

Are you looking for something else?

If you’re looking for something “out of the box”, let us help you. We specialize in getting the most value for our partners. We have several best practices and experiences that we can we can call on to help you get the most out your activation. If you don’t see it…we’ll create it.


Who are our fans?

Household Income Age Education Marital Status Gender
$101k Average 57% 25-54     78% College 71% Married 60% Male
  21% 22+  Educated   40% Female


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